I build products, teams and businesses at the intersection of technology, customers and operations.

I’m a product and technology leader with extensive experience turning complex ideas into products, businesses and operational improvements.

Throughout my career, I’ve worked across product management, software, UX, ecommerce, SaaS, operations, marketing, business development and technology. I’ve launched new products and markets, built product-development processes and teams, helped transform struggling businesses, and worked directly with executives, enterprise customers, engineers, designers and cross-functional teams.

Today, I lead product at Deck Commerce, an ecommerce order management SaaS company, where I work at the intersection of product strategy, technology, customer experience and execution.

Selected Leadership & Business Impact

$13M loss → nearly break-even
Member of the turnaround leadership team at Current USA/Taylor Corporation, contributing to a three-year transformation.

$1.8M inventory reduction
Led implementation and workflow redesign of a high-utilization digital printing operation, reducing inventory 40% in 18 months.

Multimillion-dollar product line launched
Developed and launched photochromic ink products with major CPG customers including Molson Coors and PepsiCo/Frito-Lay.

$2M first-year internal startup
Created and operated ECS Labor Law Poster as an internal disruptive business, generating $2M in first-year revenue.

Enterprise digital innovation
Co-led QuickRent at Alamo, an early online car-rental and counter-bypass solution.

Product organization leadership
At Deck Commerce, created and continuously improved the product-management process while leading product owners/business analysts, UX/UI and technical-writing resources.

MY APPROACH

Think like an executive. Execute like a frontline manager.
The best product leaders understand both the strategic destination and the messy reality of getting there.

I believe good product leadership connects four things:

Business strategy → Customer needs → Technology → Execution

When those four are aligned, teams can build products that aren't merely functional, but valuable.